Aspen Business Group helps you access the data you need to make meaningful organizational change.

Customer surveys, employee surveys, and market research must first and foremost be recognized as scientific, psychological research.  Feedback from customers, employees, and markets entails the accurate measurement, analysis, and reporting of human thinking:  the psychological constructs of attitude, opinion, and belief that cause human behavior. When the principles of scientific discovery are applied to survey research, the result is changed thinking that changes behavior!

Want to increase your employees’ productivity, engagement, and loyalty?  Want to increase your customers’ willingness to recommend your business, increase their rate of return and spend, and increase their loyalty? To achieve changes in behavior from survey research, it is important to be an expert in psychological research?  

We manage factors such as:

  • Validity of the survey questions
  • Validity of the survey scale
  • Validity of the data
  • Sample sizes
  • Confidence levels
  • Sampling error
  • Response rates by population and deployment method

Our framework is based on statistical analysis and widely supported industry research, to help you build and maintain a high‐performance organization.

We ensure your survey and data are unbiased, and provide pure, clean facts about the thinking of your populations; and, we save you time and money by conducting your research study properly the first time, and every time!

This is a sample of what I want

Employee Surveys

Onboarding Surveys

Provide clients with targeted actions for reducing turnover.

Employee Engagement & Satisfaction Surveys

Measure the extent to which employees are passionate about their work and emotionally committed to their coworkers and company.

Employee Engagement refers to the extent to which employees are committed to their organization. Highly engaged employees apply 100% of their knowledge, skills, and abilities to the success of the company, and are loyal in all they think, say, and do both internally and externally to the organization. They care deeply about their company, and regularly have peak performance experiences at work.

Our employee engagement surveys provide you with an assessment of one of the most important organizational dynamics in existence: alignment of employee engagement with organizational goals.

Additionally, our  Analytics and  Action processes show you the cause and effect relationship between engagement and productivity and provide solutions to improve both.

Employee engagement has a huge impact are largely determined by how well companies monitor and manage a number of areas pertaining to staff behavior, including:

  • Productivity
  • Morale
  • Turnover
  • Absenteeism
  • Sales
  • Customer satisfaction and loyalty
  • Financial Performance

Make no mistake about it, there are numerous employee engagement surveys on the market today, and most are not valid—that is, they do not measure what they claim to measure.

For instance, neither employee opinion nor employee satisfaction is the same as employee engagement. However, many survey research companies will attempt to pass them off as one in the same.

Our comprehensive approach to engagement includes multiple critical dimensions to fully understand and analyze engagement, including the cognitive and effective dimensions of engagement.

Give us a call. We’re confident that you’ll find us a valuable partner capable of fulfilling your survey research needs, and exceeding your expectations.


It is important for businesses to monitor and understand satisfaction levels, and for good reason: the level of satisfaction employees feel toward their job is directly related to how successfully they perform their job, how long they remain at their current place of employment, and most importantly, it impacts the collective culture of the business.

Given this, it’s easy to recognize the value of employee satisfaction surveys, particularly with regard to the success of your business.

Our Employee Satisfaction Surveys gather hard data on employee affective and cognitive satisfaction. Then, we use ClearPath Analytics to determine the root causes of employee satisfaction or dissatisfaction that are specific to your organization.

Our employee satisfaction surveys help organizations:

  • Improve the company culture.
  • Address employee benefits.
  • Improve teamwork.
  • Improve satisfaction and productivity.
  • Assess employees’ long-term commitments.
  • Identify succession planning needs.
  • Improve the work lives of all employees.
  • Retain happier, more satisfied employees.

We provide you with the information you need to positively impact your business. Information you can trust, allowing you to make decisions everyone can believe in.




Employee Pulse Surveys

Deliver a steady stream of data about employees' attitudes toward their organization.

Increase Employee Engagement, Retention & Performance

Surveys are more than a check box on the employee engagement checklist. They're a chance to understand the health of a company. We've developed a platform that makes measuring and improving employee engagement easier.

  • More frequently measure employee engagement
  • Instantly provide deep-dive analytics
  • Empower managers and leaders to drive engagement on their teams
  • Establish action plans

Employee Satisfaction Surveys

Allow for increased productivity, job satisfaction, and loyalty by identifying the root causes of employee satisfaction and targeting these areas.

360 Degree Feedback Surveys

Provide feedback from members of an employee's immediate work circle, such as subordinates, peers, and supervisors, as well as self-evaluation.

 Leverage & Develop Trust    
  • We know today’s workforce desires authentic relationships between employees and managers
  • Creating trust amongst employees, managers and teams opens up opportunities for employee development and advancement

Employee Exit Interviews

Obtain valuable feedback from previous employees. They are used to reduce turnover, whether in a demographic, a particular job position, or overall.